North American Car of the Year’s Hybrid Version
Earlier this year at the Detroit Auto Show, the Saturn Aura was named as the 2007 North American Car of the Year. This distinction gave the Saturn brand a boost in terms of popularity among car buyers. This award also leads to Saturn using a new marketing campaign which pits the Aura against the Honda Accord and the Toyota Camry.
The distinction shows that General Motors is serious in its effort to revitalize the brand. And recently, the North American Car of the Year winner was given a hybrid version called the Saturn Aura Green Line. This hybrid version of the Saturn Aura competes directly with the Nissan Altima Hybrid and the Toyota Camry Hybrid.
Tags: american car, auto market, auto show, hybrid, hybrid car, hybrid vehicle, hybrids, vehicle